Most law firms deal with crises every day. Lawsuits. Court battles. Deals not closing. Anything from fraud charges to privacy breaches. But what if this happens to them? For professional services organizations operating in crisis-ridden environments, a disaster is a matter of “when,” not “if” – and, for the most successful, risk management is a top priority.

In part one of this article, we addressed the importance of social media for small firms and the key platforms to consider when your firm does not have a dedicated marketing person and internal resources are limited.

Here in part two, we will discuss the importance of having a content strategy and share some best practices and tips & tricks to keep the process as simple as possible.

Fractional marketing allows you to market your small firm one step at a time

Most small law firms do not have marketing and business development resources to grow their firm. Many also do not feel that they are in the financial position to outsource all of these activities – especially all at once.

Every time we prepare an award submission for clients, we stand back and admire their incredible legal work. We love the challenging and complex nature of the matters we include in the various submissions we draft. Each one tells a story of a special deal, unique dispute or ground-breaking legal precedent. It’s like looking at a display of exquisite goodies and observing some of the most interesting (and often award-winning) legal work of the year. It’s where our team totally geeks out.