Quite simply, substance matters. International projects and high profile work counts, but getting to the heart of your unique firm, armed with decades of knowledge and experience, is where our team shines.
What others are saying
“Susan is genuinely committed to her clients’ success. She brings passion, experience and wisdom to her projects, whether she’s working with a Managing Partner, other lawyers or staff. I’ve personally seen Susan work effectively in some very challenging and delicate situations and on some complex large-scale projects. I can say, without a doubt that I’m grateful that she was on our team.”
— Will Westeringh, Managing Partner, Vancouver office, Fasken LLP
“I have the pleasure of working with Susan on the Western Canada LMA Board and have attended several of her presentations. She is clearly a seasoned legal marketing professional, able to provide valuable insights to her peers. Furthermore, she has an engaging and clear presentation style; a true professional. ”
— Sharon Murray, Director, Client Relations & Marketing, Blake, Cassels & Graydon LLP
“The Van Dyke law firm marketing and management group has helped our small and specialized firm with developing and implementing a succession plan, recruiting a new associate, refreshing our web site, and helping the next generation develop financial management knowledge and skills. Our continuing relationship with Susan and her team is providing real value to us as our firm evolves.”
- a Western Canadian Law Firm founder
Your team.
Susan
Founder, Susan Van Dyke, works with an inspired team who bring their talents to each project and every client. Susan started her legal management career in 1995. Having worked in-house for four different law firms, each in senior roles, she appreciates the demands placed upon lawyers and business services professionals in serving client needs. Since 2002 client needs have included demanding large-scale projects such as domestic and international law firm merger communications, marketing audits, small and massive websites, firm name changes and rebranding, media relations, lawyer recruitment, firm operations and more. Approximately half of Susan’s time is devoted to law firm strategic planning and implementation.
Susan is a regular speaker and author on a variety of legal management topics, and has served as a President of the Vancouver Chapter and Western Canada Region of the Legal Marketing Association and as a board member of the international board.
Colin
Colin Cameron provides strategic profit-focused advice based on over 35 years of executive management and consulting experience with law and professional service firms. He is a chartered accountant and former COO of a large regional Vancouver-based law firm. Colin advises law firms in these key areas related to profitability: profitability improvement, strategic planning, firm governance, partner compensation, financial management and operations management.
Colin founded Profits for Partners, Management Consulting Inc. in 2009 and is regularly consulted on a variety of law firm management topics across Canada.